Almost every group, business or organization that I know (with a shred of brand equity) has a website. The site often showcases features and benefits of the group or organization and may feature a retail/commerce/ merchant system to actually sell products. All good stuff really.
With our new website though, in our ever persistent quest to affirm our brand and engage with Customers, our goal was more holistic than benefits and commerce. It is about seamless integration of our brand voice.
A couple of cool features that pay off our approach- fun stuff and fun polls. See, at the Akron-Canton Airport, we don’t take ourselves too seriously. If you don’t believe me, check out our fun stuff! This brand pumping approach is super cool- from “Obey the Bon” to “Go Get ‘em Tiger!” -the sequence of content in this area is really, well, fun! The polls are great too. We’ve adapted our Facebook Friday Fun Poll to our main branded space on the web- our website. They are quick, cool and you get to see the answer immediately.
On top of that, we really attempted to integrate our multiple web channels in one space. You’ll see feeds from Facebook, Twitter, our Blogs and YouTube. Not haphazardly slapped on the homepage only, but woven throughout for that seamless integration we were after.
We love our new website and thank Derby Brand Advertising and FORM for such an exceptional outcome. Please, tell me what you think too.