Posted February 05, 2016 in Press Releases
Green, OH: Ever think about how easy and relaxing it is to fly Akron-Canton Airport (CAK)? Well, let our customers tell you their stories. In our latest brand campaign, Enjoy the Journey, everyday travelers share what makes traveling through CAK a pleasure. The new campaign is anchored by new TV commercials and an all new www.akroncantonairport.com website.
The TV commercials feature real customers expressing real thoughts and feelings about their journey. The first set of three: 30 second commercials began airing the last week of January. The new ads can be seen on WJW (Fox 8), WEWS (Channel 5), and WKYC (Channel 3) during morning newscasts and various other times throughout the day. The ads can also be viewed on a variety of cable TV stations including the Weather Channel® and CNN® among others. In addition, the new ads are available on the airport’s YouTube® channel and the all new www.akroncantonairport.com.
The completely redesigned akroncantonairport.com has a singular focus, the Northeast Ohio air traveler. The new site features responsive design, making it easier for Customers to view all content on whatever device they prefer- from desktop to smartphone. Every facet of the new site is easy to use, just like CAK. Booking an airline ticket? It’s a breeze. Looking for nonstop and one-stop destinations? Check out the new interactive route map. Just looking for parking options or arrivals/ departures? Easy, it’s right there on the home page. Want to receive weekly airfare deals delivered to your inbox? Sign up for FareAware™.
“Providing a relaxing and enjoyable airport experience starts with our website,” said senior vice president and chief marketing officer Kristie VanAuken. “Our new creative is bursting with customer experiences. CAK is the easiest, most relaxing airport in the region, plus we offer some sweet deals. Our new creative amplifies our relaxed, customer-focused style. We are thrilled to share these stories and new assets with travelers.”
Derby Brand Advertising created the TV commercials (Authentic Films led production), and the website was designed by The FORM Group.
About Akron-Canton Airport
What makes Akron-Canton Airport a better way to go? It is all about a relaxing experience and air fare value. Sign up for CAK FareAware® to find the best fares aboard Allegiant, American Airlines, Delta Air Lines, United Airlines and Southwest Airlines. Keep up to date on all things CAK at akroncantonairport.com, Facebook or Twitter. Akron-Canton Airport, a better way to go. ®