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Akron-Canton Airport launches new, innovative, customer-centric website

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Green, OH:  Attention CAK Customers, first-time travelers, long-time fanatics and talkative tweeps: you aren’t going to want to miss the newest version of Akron-Canton Airport’s website! The revamped, reenergized AkronCantonAirport.com, was launched today and revolves around the most important aspect of our business – our Customers. The totally redesigned web destination offers more ways to engage with CAK including fun polls, continuous feeds from airport social media channels and an interactive FAQ. Plus, Customers can book their flights easily from the homepage. Also, a fresh take on all of our Customer perks called “Fun Stuff” expands to show off what Customers love about CAK.
      “Our new website accomplishes three primary goals: To engage our Customers, offer the content they want most and amplify our brand,” said Kristie VanAuken, senior vice president and chief marketing and communications officer. “So many airport websites look the same, offering the same content in the same format. We broke the mold by offering fresh content that is just as much ‘destination’ as ‘departures and arrivals.’ It is so CAK.”
 The website redesign was led by Derby Brand Advertising, the airport’s creative agency and FORM, a boutique design studio based in Cleveland. "We sought to create a site that better reflects the airport experience and brand today by seamlessly integrating the core airport information, brand messaging and social media in a simple, accessible way", states Dave Derby, owner of Derby Brand Advertising. "We partnered with FORM of Cleveland, whose incredible design and technical expertise really brought it to life with a clean, fresh brand-centric approach.”
        Additionally, visitors to the new site can sign up for our Sail Away Sweepstakes to win a Royal Caribbean cruise sponsored by Traveline Travel Services of Mentor. A winner will be announced October 10, 2011 and will have the option to sail away on the Majesty of the Seas or the Monarch of the Seas. Rules and restrictions apply. See full contest page for details.
 
The new AkronCantonAirport.com includes:
Book a Flight- Thousands of Customers book air trips using the CAK website. Now, searching for and purchasing a flight is quicker and easier than ever. 
Social network feed(s)- Keep up with CAK in real time. The airport loves talking, tweeting and taking photos in and around CAK every day. And now you can see what we’re talking about with our 30,000 Facebook fans, 4,500 Twitter followers and hundreds of YouTube Vids right from our home page and every page!
Polls- Where do you like to sit on the airplane? What did you do on your last vacation? We want to hear from you. With just one click, participate in our weekly polls or see results from past polls.
Fun Stuff- We have so much fun stuff going on at CAK that we couldn’t think of a better name for it. Click on the Fun Stuff arrow to see what makes Akron-Canton Airport a better way to go.
Old is new again- After having a bit of fun, Customers want to check out core airport information. That’s why arrivals/departures, parking, maps and directions, and info about our airlines and routes continue to be front and center on the new site.
Prez Says live chat and blogs- We’re more than just a building. Did you know that President & CEO Rick McQueen chats live with our Customers once a month? All are welcome to join in. Our Sr. Vice-President Kristie VanAuken also blogs about her journeys in “It’s a Trip” and four CAK employees give you a behind the scenes look at the airport in their blog, “Inside CAK.” 
Mobile site. Our mobile site is streamlined and refreshed. It gives our Customers the most important info they want to know when traveling out of CAK.
 
About Akron-Canton Airport
Akron-Canton Airport kicked off CAK 2018, its 10-year, $110-million Capital Improvement Plan in 2008. The plan is the most ambitious in the airport’s 64-year history. 2011 projects include an expanded security screening area and additional automobile parking. The centerpiece of CAK 2018, the extension and safety upgrade of Runway 5/23 was completed in 2010.  Also, Akron-Canton Airport was awarded the 2011 Auditor of the Stave Award for excellent record-keeping. Akron-Canton Airport a better way to go®. 
About Derby Brand Advertising and DeMuesy Creative Inc.
Dave Derby and Randy DeMuesy create the communications that create an affinity for your brand—and motivate customers to respond. They do this by developing a long-term strategic positioning that will further build the value of your brand with each passing day at the same time they are creating the messages that will build the awareness and sales of your product or service right now. You can reach Dave at 330.760.1571 and Randy at 440.892.7633.
About FORM
FORM is a boutique design studio based in Cleveland, OH. FORM combines sophisticated visual design with advanced interactive and mobile technologies to create convergent brand experiences across mobile, web and print media for companies like Akron-Canton Airport, CBS, Lionsgate Films, Spangler Candy Company, and the Cleveland Play House.
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Ryan Hollingsworth
Communications Coordinator
Akron-Canton Airport - a better way to go
5400 Lauby Rd. NW #9
North Canton OH 44720
Phone: 330-499-4059
www.akroncantonairport.com
Facebook, Tweet, blog and YouTube at Social CAK 
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