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Go get'em, Tiger!
Free WiFi, free printing, a quiet place to free your mind and focus. Take advantage of our free Ohio Desk Business Center to hone that presentation and get the deal done!
Get your vitamin D
Sun, glorious sun! Good for your health, good for your spirits, and a good deal of the bright stuff is found throughout our open, airy, cheerful concourse!
Who needs peanuts? You have Amish Granola!
At the CAK Marketplace, you'll find all sorts of unique, locally
produced food and merchandise to bring along on your trip.
That's what you'll do through check-in and security, thanks to our shorter lines. (We get you
from car to gate 40% faster, in fact). My, oh, my, what a wonderful day!
Wanna go on a great trip? Follow Kristie's many quirky journeys and jaunts inside and outside of the airline industry.
Posted on 09/19/2011 by Kristie VanAuken
Almost every group, business or organization that I know (with a shred of brand equity) has a website. The site often showcases features and benefits of the group or organization and may feature a retail/commerce/ merchant system to actually sell products. All good stuff really.
With our new website though, in our ever persistent quest to affirm our brand and engage with Customers, our goal was more holistic than benefits and commerce. It is about seamless integration of our brand voice.
A couple of...
Posted on 09/09/2011 by Kristie VanAuken
Social media is so red hot, right? Well, “red hot” may be a bit of an overstatement. SoMe was hot last year. Things change quickly in the communications biz particularly at airports. While many airports were formulating their social media procedures and policies, big brands busted into the space with their top notch campaigns and big budgets. Most of us eventually got into the game too, often dragging law departments and suspicious CEOs who were certain that there just...
Posted on 08/10/2011 by Kristie VanAuken
A couple of weeks ago, we had a dubious “first.” Our electrical utility vault flooded. Nearly five inches of rain poured down the night before overwhelming our multiple and redundant systems to prevent such an occurrence. Dang!
The crazy thing about crisis communications is that each scenario is completely different. We had no power (computers, chargers, internet connections- gone, poof!) and we had a potentially life threatening clean-up.
But we also had each other and a practiced system to react to...
Posted on 05/24/2011 by Kristie VanAuken
We really like making a big splash throughout the Cleveland+ region and having lots of fun while we are doing it. This year we have tied the knot with LiveNation to really ramp up our venue advertising. We've dabbled in a few locations throughout the region in the past but this year we are partnering with the House of Blues, Jacobs Pavilion at Natuica, and Blossom Music Center. You'll see our warm, fun messaging throughout these venues.
Our message this year is all...
Posted on 04/08/2011 by Kristie VanAuken
Nate Silver, a consumer reporter with the New York Times, recently analyzed airfares to determine which airports are really economical. This type of analysis is routinely done by the US Department of Transportation and they issue a quarterly report based on their 10 percent sample.
Nate's study though, was a deep dive into what really makes an airport more affordable. He used the standard US Department of Transportation 10 percent sample (based on coach seats...
Senior Vice President and Chief Marketing & Communications Officer