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It's a Trip Blog

Is this really Akron-Canton Airport, CAK?

Posted on February 01, 2013 4:00 pm by in Marketing

How to reflect on 2012. Let me see. Incredible. Unprecedented. Impossible. Well, that’s what we used to think anyway.  I was hired to lead the CAK marketing effort in 1996. Let me be the first... read more

CAK Ranks 11th in the CheapFlights.com Affordability Index

Posted on July 19, 2012 10:00 am by in Marketing

Yippee, we’ve done it again!! Akron-Canton Airport has ranked as a top 15 “most affordable airport” for the third consecutive year. CheapFlights.com prepares this quick ticket study every June and produces the ranking. I like... read more

What's new with CAK SoMe: T-shirt Tuesdays 2.0, Instagram photos & check-in deals!

Posted on April 10, 2012 12:00 am by in Marketing

Thanks to you, CAK's social media is rocking the CAK house! You asked for it - and you got it - we brought back T-shirt Tuesdays! This was a very successful campaign we ran... read more

The rule of 10: 10 broken records. $10+ million in airfield investment. 10 stitches in my shins.

Posted on March 12, 2012 9:00 am by in Marketing

So things are off to a dang good start at CAK in 2012. The best news comes from Southwest Airlines who recently announced that CAK is on their network for good. This is so huge... read more

The "Decision" - Were we right or wrong to pull the plug on a CAK FB post?

Posted on November 02, 2011 9:00 am by in Marketing

We unwittingly unleashed a firestorm last week.  So, here’s how the whole thing came down. We get word from LeBron James’ advance team that he has a personal flight from Akron-Canton Airport. Because... read more

Peace, Love and CAKiness

Posted on October 07, 2011 12:00 am by in Marketing

My heart broke just a little this week when T-shirt Tuesdays, one of our most successful Facebook contests ever, ended. We started T-shirt Tuesdays in July and continued it longer than we had planned –... read more

Fresh, Integrated, Inviting…Welcome to our new website

Posted on September 19, 2011 12:00 am by in Marketing

Almost every group, business or organization that I know (with a shred of brand equity) has a website. The site often showcases features and benefits of the group or organization and may feature a retail/commerce/... read more

Just another social media conference? I don't think so.

Posted on September 09, 2011 12:00 am by in Marketing

Social media is so red hot, right? Well, “red hot” may be a bit of an overstatement. SoMe was hot last year. Things change quickly in the communications biz particularly at airports. While... read more

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Wow! Now that’s a picture. Ready for takeoff. ✈️ Thanks for capturing this awesome image @gary_starcher #avgeek #aviation #planespotting #cakairport #betterwaytogo

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Wow! Now that’s a picture. Ready for takeoff. ✈️ Thanks for capturing this awesome image @gary_starcher #avgeek #aviation #planespotting #cakairport #betterwaytogo

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