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Go get'em, Tiger!
Free WiFi, free printing, a quiet place to free your mind and focus. Take advantage of our free Ohio Desk Business Center to hone that presentation and get the deal done!
Get your vitamin D
Sun, glorious sun! Good for your health, good for your spirits, and a good deal of the bright stuff is found throughout our open, airy, cheerful concourse!
Who needs peanuts? You have Amish Granola!
At the CAK Marketplace, you'll find all sorts of unique, locally
produced food and merchandise to bring along on your trip.
That's what you'll do through check-in and security, thanks to our shorter lines. (We get you
from car to gate 40% faster, in fact). My, oh, my, what a wonderful day!
Posted on 09/19/2011 by Kristie VanAuken
Almost every group, business or organization that I know (with a shred of brand equity) has a website. The site often showcases features and benefits of the group or organization and may feature a retail/commerce/ merchant system to actually sell products. All good stuff really.
With our new website though, in our ever persistent quest to affirm our brand and engage with Customers, our goal was more holistic than benefits and commerce. It is about seamless integration of our brand voice.
A couple of cool features that pay off our approach- fun stuff and fun polls. See, at the Akron-Canton Airport, we don’t take ourselves too seriously. If you don’t believe me, check out our fun stuff! This brand pumping approach is super cool- from “Obey the Bon” to “Go Get ‘em Tiger!” -the sequence of content in this area is really, well, fun! The polls are great too. We’ve adapted our Facebook Friday Fun Poll to our main branded space on the web- our website. They are quick, cool and you get to see the answer immediately.
On top of that, we really attempted to integrate our multiple web channels in one space. You’ll see feeds from Facebook, Twitter, our Blogs and YouTube. Not haphazardly slapped on the homepage only, but woven throughout for that seamless integration we were after.
We love our new website and thank Derby Brand Advertising and FORM for such an exceptional outcome. Please, tell me what you think too.
Senior Vice President and Chief Marketing & Communications Officer