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AirTran/ CAK $25 coupon FB offer delights customer

Posted on 08/13/2009 by Kristie VanAuken

EDIT - This promotion ended August 31, 2009 as detailed on our Facebook page. Thanks for your support and we'll do another fun promotion for our Facebook fans soon!

I am tickled, I mean literally giddy about the promotional partnership we (CAK and AirTran) launched last week. It goes like this: sign up to become a CAK fan on Facebook and you'll get a $25 voucher for an upcoming AirTran Airways flight from our airport.

The timing couldn't be better. Typically, September is a really slow month in the airline biz so we wanted to pump things up a bit. The coupon idea came from our friends at KCI. They ran a similar promotion that got excellent results. So, we rang up our partners at AirTran and proposed a similar partnership here at CAK. Thankfully, they agreed to it!

We both help pay for the offer, which is what a partnership is all about. We both benefit too, which is what a great partnership is all about. Here are the results to date:

-2,000 new Facebook fans (primarily from the Cleveland and its burbs)-More than 200,000 email impressions-Lots and lots of coupon redemptions-Awesome story in the Cleveland Plain Dealer-Sweet mention in the USA Today-Dozens of Retweets-Tons of grateful travelers looking to save a little extra money on their next air trip

If you'd like to become a fan and get your $25 voucher, click here. Thanks for using CAK. Happy travels!

 

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Kristie Van Auken

Kristie VanAuken
Senior Vice President and Chief Marketing & Communications Officer

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